About the Studio

At McSwain, we believe in the power of storytelling to shape memorable, impactful experiences. From crafting unique brand identities to developing comprehensive design ecosystems, we approach each project with a deep understanding of its narrative. Whether it’s designing bespoke products, creating custom furniture pieces, or developing cohesive visual identities, our process centers on the story each brand or project tells. We collaborate closely with clients to weave together form, function, and emotion, ensuring that every design not only communicates but also resonates deeply with its audience. Our work is more than just design—it’s about creating lasting connections through thoughtful, purpose-driven storytelling.

  • McSwain helps premium brands create unforgettable experiences that engage high-end audiences. We specialize in branding, product development, and marketing for the lifestyle sector, offering services like brand strategy, visual identity design, and storytelling. Our goal is to elevate your brand’s presence, building authentic connections that drive customer loyalty. With deep expertise in the luxury and lifestyle space, we deliver solutions that reflect sophistication and exclusivity, ensuring your brand stands out in a competitive market.

  • McSwain helps brands in real estate and hospitality stand out with bold, strategic branding that connects and converts. We partner with developers, hotels, and property managers to craft compelling brand stories, eye-catching visual identities, and targeted marketing that drives bookings and sales. Beyond strategy and design, we offer a full suite of business collateral—from brochures and pitch decks to signage and digital assets—ensuring your brand is consistent and impactful at every touchpoint.

  • McSwain partners with corporate and tech brands to create branding, marketing, and product solutions that foster engagement and growth. We focus on brand strategy, digital marketing, and product development, helping businesses stand out in crowded markets. Our services also include developing cohesive gifting programs and innovative product designs that build stronger client relationships and drive brand loyalty.

  • We collaborate with industrial and manufacturing brands to develop strategic branding and innovative product design that fuel business growth. Specializing in furniture, home accessories, and fashion manufacturing, McSwain helps brands create products that resonate with consumers and stand out in the marketplace. From concept to production, we offer end-to-end product development, ensuring high-quality results that align with your brand’s vision.

Design Services


Identity & Brand Design

Brand Identity

Brand Strategy & Messaging

Naming

Identity Design

Strategy & Positioning

Digital & Interactive

Interactive & Web Design

Digital Design & Development

Websites & Digital Experiences

Data Visualizations

Sound & Motion Design

Product Design

Print & Package Design

Literature Design

Packaging Design

Product Design

Furniture Design

Exhibitions & Installations

Environmental & Spatial Design

Environmental & Experiential Design

Environments Design

Signage & Wayfinding

Creative Direction & Campaigns

Art Direction

Campaign Development

Advertising & Communications

Experiential Design

Corporate Design

Corporate Decks

Investor Decks

Brochures & Catalogues

Social Media Designs

Our Clients

Adellco

AllModular Systems

American Express

Berk & Brettler

Bernard

Bernhardt Design

Blackstone

Book/Shop

Cappellini

Corcoran Sunshine

Cormont

Dermot

Diageo Rare & Exceptional

East Hampton Gardens

East Hampton Golf Club

Esquire

Galaxy Digital

Gibson & Dehn 

Greyson

H.I.G. Capital

Heesen

Holland & Sherry

Household

HPL Contract

Hunter PR

Jetzi

JGNA

Kirkland's

Limited to One

Lufthansa

Make It Happen Mgmt

Metrograph

Miro Wellness

Mortlach

Nickey Kehoe

ODA

Public Hotel

Quanta Records

Rockefeller Group

Rose Tarlow

Sindo  Outdoor

Society of Scent

Tudor

Uniswap

Whitney Museum

Start a new project with McSwain

On our shelves

Contact

35 Great Jones Street

New York, NY 10012

646.422.7292

info@mcswain.studio